the problem.

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Help JoJo’s raise product awareness by establishing a brand voice that speaks to its target audience. 

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problem solved.

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TARGET We are targeting 25-to 40-year-old women. These women have busy schedules. Yet in their free time, they seek to build healthy habits. These women are more inclined to spend their disposable income on snacks that would create healthy options throughout the week. 

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INSIGHT “I want a healthy relationship with food that is free from negative labels or stigma.”

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STRATEGY STATEMENT For careful chocolate lovers who want a healthier relationship with the foods they love, Jojos provides a tasty snack that doesn’t expect you to change. 

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With JoJo’s, chocolate lovers can be chocolate lovers, turning a bitter habit into something sweet.

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what i've learned.

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Rebranding is one of our emphases throughout the project. We have tried to change the feel or looks of the product to build more character for the brand; nevertheless, the owner with a story to tell is where we found the best inspiration.