the problem.
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Panda Express struggles to build a strong enough brand image to compete with “go-to” fast-food restaurants.
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problem solved.
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TARGET FOOD JUNKER who lead an active lifestyle. Because they are so busy with school, work, family, and social life, they choose restaurant dining, takeout, and delivery over making meals at home. They also have a high metabolism and focus more on the experience over calories. They value family, culture, and traditions.
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STRATEGY STATEMENT Show burger-loving Americans that Panda Express adds MUCH NEEDED variety to their fast-food repertoire.
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“Why then in our lives are we swallowed up by sameness.
A Delicious Destiny Awaits You at Panda Express.”
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my role.
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THE Strategist
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what i've learned.
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Designing is fun, however, working as a team to do something amazing like this is a lot more FUN.
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Account Manager - Sophie Haws
Account strategist - Himmie Lau
Art Director - Aubrey Cardon
Copywriter - Cody Weidner
Animator - Connor Kleinman
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